28 July 2015

7 Marketing Tips for Bootstrapped Entrepreneurs

Advertizing a business on a shoestring budget can be a tough call yet bootstrapped entrepreneurs have to manage it all within little funds, because for them, every dollar counts. Right?

marketing tips
Image: www.linguaid.net

Well, informing the market about your products & services in the minimum possible cost can be super easy if strategic commitment and solid execution are put into effect.

These days, internet serves as an effective medium in reaching the eyes and ears of the public, and thus boosts your business venture to new heights. However, the availability of several low-cost online marketing options calls for careful selection as these methods determine the effectiveness of the results that will be achieved. In this post, I'm outlining 7 easy yet useful marketing tips for those with limited availability of funds. Let’s have a look:

1. Bring interns on board

Though we cannot underestimate the productivity of experienced personnel, but considering their employment cost, it seems that hiring interns can be a good alternative to get your work done without burning a hole in your pocket. With their young attitude and vibrancy, freshers can yield creative ideas for your business. 
looking for interns
Image: thenenja.wordpress.com
You can simply look out in colleges, schools, local communities, learning institutes to find fresh interns for your business marketing. Not only will it help you achieve your purpose cost-effectively, but also enable the hired intern to get professional experience which would help him in his career. A perfect win-win situation.

2. Network using social media

Social networking websites have emerged as one of the most effective modes to get connected with a wide range of audiences and that too at almost no cost. What else one could ask for? However, in a study it was found that only 19.5 percent SMBs have a link to a Facebook page, and even fewer link to Twitter and LinkedIn.

Social media channels like Facebook, LinkedIn, Pinterest, Twitter, Youtube, G+ can simply be used to exhibit your business & services by creating your company pages.

social media
Photo Source: http://www.medicalnewstoday.com/articles/288146.php

Connect with people having interests similar to your business or service, provide information regarding what you offer and update it on regular basis. This will help you increase your followers. The more popular your page would be, the more it will boost your brand’s image. However, it is advisable to start with 2 or 3 social media accounts as maintaining them on regular basis would demand time. So keep the count as appropriate.

3. Content rules, yes it still does

Clear, precise and solid content can do wonders to your business marketing efforts. It is like a chariot that carries your brand’s message and conveys it to a huge number of prospective customers in the market. It is therefore quite crucial to make sure that your message is strong enough to catch attention of the readers. A few points to be kept in mind are:
  • Try to include your USPs
  • Content should be educative or informational
  • It should be attractive and interesting
  • Pun catches attention easily
  • It should be unique and should match the taste of the audience

content is king
Photo Courtesy: www.pammarketingnut.com

In order to find good quality content within your budget, you can lookout for resources on sites like Fiverr.

4. Make sure you have a website

Having a website is a proof of existence in the online world and it has to be a good one. The layout of the website should be professional and navigation should be simple & easy. 

make a website
Image: www.tech-coffee.net
Highlight what your business is all about and what makes you stand out of the crowd. Your website will be the primary mode of sales for your business. Therefore, placement of CTA buttons should be done carefully - it should be smart and compelling. 

You can take advantage of free online website building platforms such as Wordpress to create user-friendly websites.

5. Newsletters can hit big time!

According to the Nielsen Norman Group’s extensive Email Newsletter Usability report “Newsletters feel personal because they arrive in users’ inboxes, and users have an ongoing relationship with them… The positive aspect of this emotional relationship is that newsletters can create much more of a bond between users and a company than a website can.” 
implement newsletter feature
Image: sakmyster.com
The major advantage of online newsletters is that they acquire very little production cost besides the benefit that it can be sent at any period of time as per your convenience and it reaches the audience instantly. Ensure your newsletters are customer targeted, informative, consistent and compelling.

6. Blogging boosts branding

Besides writing content for your own blog, you should try your hands on guest blogging - it’s easy and effective. You can contact editors of other blogs that are similar to your niche and can get your posts published on their blogs. 
do blogging
Image: pixabay.com
Since you'll be the guest blogger on their website, it gives you the opportunity to highlight your business through your post. Following points should be kept in mind when writing a guest blog:
  • Include your social media accounts in your author bio - for example your Twitter handle 
  • Reach out influential people of your niche for retweets, mentions and advice
  • Avoid marketing your business directly through the post
  • Keep content informational and in accordance with the audience
7. Make videos

Video marketing helps you give an extra push to your marketing efforts. Gone are the days when video making was limited to professional studios and was the job of experts. These days, one can get started to make high quality videos with the tools available at your disposal. 

Image: diymusician.cdbaby.com
For example, Apple’s mobile devices such as iPad Air 2 let you record videos at 1080p HD. For audio, you can use the built-in microphones of your Apple device, but make sure there’s no echo within the place where you choose to record the audio. To further enhance your videos, you can use free online video and audio editing tools. Here’s a video that was made in just 7 hours using some simple tools.

Let your freak flag fly!

Always remember the words of Adora Svitak - There’s no committee that says, ‘This is the type of person who can change the world – and you can’t.’ Realizing that anyone can do it is the first step. The next step is figuring out how you’re going to do it.”

Do you have any creative and cost-effective advertising tactics ? Do let us know in the comments!

Author Bio-
Kanika Sharma works as a writer at ProofHub. For the past 2 years, she has been writing for various technology blogs. Being an engineering graduate, her background allows her to connect with cutting edge technologies and relate them with real world scenarios. When she is not writing, she can be found in the abode of Himalayas, as exploring nature excites her the most. Her future plans include joining a writing community, a vacation in Paris and riding a white horse. Follow Kanika on Twitter to know more about her.

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