20 December 2014

Globe Project Wonderful Bags 9th Araw Values Award

The Araw Values Awards is a biennial Program organized by the Advertising Foundation of the Philippines , the social development institution and advocacy body of the multi-sector Philippine advertising and marketing communications industry that promotes and inculcate ethics formation and strives to uphold

7 Cornerstone Values: 
(1) love of God and respect for all religious beliefs;
(2) commitment to truth, honesty and integrity; 
(3) love of country and respect for national customs and traditions; 
(4) reverence for family unity, marriage and responsible parenthood; 
(5) respect and care for human life, dignity and the rights of all; 
(6) respect for law and authority and the promotion of self-discipline, and; 
(7) concern for and preservation of the environment. a cluster of well-defines values. The AVA Awards usually held towards the end of the year, which serves as an unswerving reminder to the industry that advertising could play a major role in promoting positive values.

Project Wonderful is Globe Telecoms’s nation rebuilding-campaign and their corporate response to the devastation caused by Typhoon Haiyan was being recognized and wins the 9th Araw Values Award for promoting values of volunteerism, hope, and perseverance, and on the belief that even in the toughest of times, Filipinos can rely on each other and collectively rise above the challenges, taking steps closer to creating a wonderful Philippines.
Araw Values Awards 
Project Wonderful won in the Branded Communications- Digital category which supports “Loveof Country and respect for National Customs and Traditions.” It served as a consolidated platform of Globe products and services that empowered Filipinos to donate time, finances, and talent towards rebuilding the Nation.
“We are proud of this award since it proves that through digital media, we can inspire bayanihan using a clear, provocative message: That anyone, from an ordinary person to a known model, rockstar, sports icon – even a corporate CEO – could help rebuild the nation,” said Yoly Crisanto, SVP for Globe Corporate Communications.

For Project Wonderful, Globe came out with compelling, documentary-style YouTube videos which recounted the stories of Tattoo Home Broadband together with celebrated rock icon Bamboo gave the children of Brgy. Tambulilid Elementary School in Ormoc, Leyte plenty of reasons to smile with gifts of toys in time for Christmas. Georgina Wilson, Liz Uy and Mars Miranda, together with Gawad Kalinga and Tattoo team, executives, and volunteers helped rebuild homes in Brgy. Tambulilid, Ormoc, Leyte (https://www.youtube.com/watch?v=k2hcbC7w74k). Chieffy Caligdong as they helped deliver 2,000 Christmas toys to kids in Ormoc, build 100 homes for Ormoc families, and distribute almost 1,000 learning kits to Iloilo schoolchildren. (https://www.youtube.com/watch?v=bed5vKNct7Y) . Gabriel Macht, in partnership with Globe Prepaid and DSWD leads ceremonial rebuilding and reconstruction of sari-sari stores and granted Autoload Max business to Typhoon Haiyan survivors in Ormoc City, Leyte, Philippines. (https://www.youtube.com/watch?v=UQDZc6UuWFA)

The campaign definitely made an impact after receiving 779,239 combined YouTube views, 306 million impressions from 112,588 Twitter mentions by 23,894 users on Twitter and Instagram, 136 unique blogger stories, and an average of 50,000 unique visits to www.ProjectWonderful.ph per month for the first quarter of 2014 which resulted in over 1,000 registered volunteers and supporters.

Likewise, using the hashtag #ProjectWonderful on social media and blogs, Globe spurred Filipinos from various walks of life to voice hopes and wishes for the country and ultimately, drove them to the Project Wonderful website where they got to know the many ways to donate or even volunteer. Project Wonderful was able to raise over P50 million in cash and kind which was used to build homes and school buildings and provide livelihood opportunities to families affected by Typhoon Haiyan.

With this award Globe is definitely making its way in creating a #Wonderful World


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