08 November 2014

NBA and Globe Telecom Partners in the Philippines

The National Basketball Association (NBA) and Globe Telecom (Globe), announces a comprehensive, multi-year partnership.

In a press release, Globe Telecom, the Philippines’ leading mobile Internet provider, introduced exclusive NBA League Pass Offers and NBA Content to its subscribers.

This exciting partnership with both NBA and GLOBE to provide NBA-related promotion offering to 45 million mobile and broadband customers, which includes NBA League Pass exclusively for Globe subscribers.

With NBA League Pass, fans/customers can watch NBA games live and on-demand through multiple devices.  In addition to regular season games, NBA’s League Pass also allows customers to access All-Star weekend events, the Playoffs, the Finals, as well as select preseason and Summer League games.  Subscribers can also access multigame viewing, play markers, stats and multiple display options. 

Further, Globe will showcase NBA video content through its new PisoMall video platform, a new and exciting way to interact with the NBA.

PisoMall is available exclusively for all Globe and TM customers and has been optimized for both feature phones and smartphones alike. 
Globe Telecom +NBA

Chief Operating Advisor at Globe, Peter Bithos said in a statement that the partnership with NBA will bring Globe subscribers to game closer.

“This partnership with the NBA will help bring the game closer to Globe customers, and we couldn't be happier. At Globe, we are hands down the digital leader in the Philippines.  We love bringing ‘world’s firsts’ to customers and our partnership with the NBA takes our digital experience to a whole new level.  Our partnership now puts the best sports experience in the world in the palm of every Filipino’s hands.  With Globe, customers have access to the NBA, where they can watch the games they want, when they want, how they want, along with highlights, stats and other features.”
In a separate interview, Dan Horan, Senior Advisor of Globe Consumer Business stated that Filipinos loved the basketball sport. With the partnership, it will give subscribers a special treat with a taste of what Globe and NBA have in store.
“We know how much Filipinos love basketball and we are eager for as many Filipinos to experience the sport they love in a whole new way. We are very excited to tip-off this partnership with a special treat for our subscribers and give them a taste of what Globe and NBA have in store.”
NBA Asia Managing Director, Scott Levy, was so excited to welcome Globe into the NBA Family.
“The NBA shares Globe’s commitment of enriching the lives of Filipinos and, through this new partnership, Globe will have a presence across all areas of the NBA experience and bring the game closer to our millions of fans throughout the country.”
The partnership continues a two and a half year journey in which Globe has forged globally-innovative partnerships that bring a breakthrough, ‘world’s firsts’ to the Philippines. 

Globe has already sealed partnerships with Facebook, Google, Viber, Spotify and now the NBA.  These partnerships, together with the telco’s $790M network transformation program, have made Globe the fastest growing telecommunications provider in the Philippines.

For the NBA, this new partnership is another milestone in a landmark year in the Philippines, which saw the introduction of the first Jr. WNBA program in the country, the launch of the world’s first NBA Cafe, the announcement of the first NBA Store in the Philippines and, most recently, the NBA’s multiyear partnership extension with local broadcasters ABS-CBN and Solar Entertainment.

Follow the NBA on Facebook at www.facebook.com/philsnba and Twitter at www.twitter.com/nba_philippines for all the latest news and updates.  For all things, NBA, visit www.nba.com.

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About the NBA:
The NBA is a global sports and media business built around three professional sports leagues: the National Basketball Association, the Women’s National Basketball Association, and the NBA Development League.  The league has established a major international presence with offices in 13 markets worldwide, games and programming in 215 countries and territories in 47 languages, and NBA merchandise for sale in more than 125,000 stores in 100 countries on 6 continents.  NBA rosters at the start of the 2014-15 season featured a record 101 international players from 37 countries and territories.  NBA Digital’s assets include NBA TV, which is available in 60 million U.S. homes, and NBA.com, which recorded 26.9 billion page views during the 2013-14 season, with more than half of all visitors originating from outside of North America.  The NBA is the No. 1 professional sports league on social media, with 700 million likes and followers globally across all league, team, and player platforms.  Through NBA Cares, the league and its teams and players have donated more than $242 million to charity, completed more than 3 million hours of hands-on community service, and created more than 915 places where kids and families can live, learn, or play.

About Globe Telecom, Inc.:
Globe Telecom is a leading full service telecommunications company in the Philippines, serving the needs of consumers and businesses across an entire suite of products and services including mobile, fixed, broadband, data connections, internet and managed services.  Its principals are Ayala Corporation and SingTel who are acknowledged industry leaders in the country and in the region. For more information, visit www.globe.com.ph. Follow Globe Telecom on Facebook at www.facebook.com/GlobePH and Tattoo at www.facebook.com/GlobeTattoo as well as on Twitter @enjoyglobe and @choosetattoo and Instagram at @enjoyglobe and @choosetattoo. 


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