25 October 2013

LAZADA Unveils Premier Fashion Items

Lazada, is Southeast Asia’s fastest growing online shopping mall, with operations in Indonesia, Malaysia, Philippines, Thailand, and Vietnam, is now empowering Fashion category among South Asian customers. Almost about 10,000 items were available to shop. It also features both famous local and international brands online.
Lazada Fashion Category
Lazada Fashion Category
These includes but not limited to:
      • · NIKE
      • · CELINE
      • · RAYBAN
      • · MARC JACOBS
      • · MOSSIMO
      • · ESPRIT
      • · CROS
      • · QUARTZ
      • · CROCS
      • · GENEVA
      • · CLAUDIA
It will launches to Lazada ID,Lazada MY, Lazada PH, Lazada TH and Lazada VN that makes it more unique fashion marketplace online.

Initially, LAZADA offers electronics to household items. Today, it will add fashion accessories.

Furthermore, retailers could even benefit through strong customer relationship from campaigns.

Maximilian Bittner, CEO of the LAZADA group, says:
“We are very proud to announce the launch of our new fashion marketplace today. This marks a huge step forward on our way to become Southeast Asia’s shopping destination with the broadest assortment available on one platform. We saw a growing demand for fashion items and responded to this need right away. This is a logical step that follows our customer-centric approach: We want to serve our customer’s needs in all areas of their lives”.

Boarding new brands like Z’Ng by Jonathan Wong from Malaysia, Co-founder and Fashion Category Manager Martell Hardenberg said:

 “We are proud of being able to both enhance the range for our customers and to contribute to the online ecosystem in Southeast Asia through our unique marketplace model. This is a great achievement as it is very important for us to give young designers and local entrepreneurs a platform which helps them to access the broad market.”

Due to existing infrastructure, LAZADA is able to grow the assortment very quickly. Many more items, new sub-categories and new shops are added every day to ensure customers will find all fashion items they look for on LAZADA.

Source: Lazada Philippines Press Release
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