20 May 2013

How Globe Telecom gains nearly 2 Millions of Prepaid Subscribers in First Quarter 2013?

Despite of the tough competition in telco market, still Globe strengthen to manage to gain nearly as 2 millions of prepaid subscriber in just first quarter of 2013.

With the increase of subscribers, Globe somehow designed and implemented the customizable offers. These innovative services namely: GoSakto and TM Extend, in which, it become rocket-fuelled in the market. How did Globe Telecom gains such a huge number of subscribers?

Last year, Ayala-led telco added more 500 thousands subscribers for its Globe Prepaid Brand for 32% and last quarter blasts to 71% which brought 16.9 million prepaid subscribers.

In the mass market brand however, TM bagged 1.4 million subscribers thrice the increase last year and twice in the previous quarter.

As of end of the March 2013, Globe already had a total of prepaid subscribers to 33.3 million(13% from previous year).

How TM manage to attract potential consumer?
TM service has an affordable,  & competitive voice, SMS and Mobile internet.

With this, KD Dizon, Head of Globe Prepaid, stated:

“Our mobile business remains fundamentally strong and continues to be in an  uptrend given the success of the programs that we have implemented particularly, the revolutionary customizable plans that are now being enjoyed by our prepaid subscribers. With Globe GoSakto, gone are the days where subscribers have to content themselves with pre-made or canned promos. You can now create, customize, and design your very own prepaid promo based on your liking, plus name it and share it on Facebook,”.

How Globe Telecom gains nearly 2 Millions of Prepaid Subscribers in First Quarter 2013?
Globe Prepaid unveiled its innovative, affordable and customizable service, GoSakto. This GoSakto lets prepaid subscribers create their own promo from scratch based on their needs, budget and lifestyle.

In the first quarter of the year, Globe Prepaid unveiled its GoSakto service.

GoSakto Via *143#

Furthermore, according to the head of TM astig, Issa Cabreira, Globe will still continue to create innovative, affordable promos. With her statement:

“We understand that our subscribers value their hard-earned money, that is why TM is committed to give subscribers value for money promos like the TM Extend that stretch the life of any TM promo for only P5, a cost that’s definitely easy on the pocket of every Filipino,” 
TM Extend P5.00

TM EXTEND, an affordable service that extends the validity of its best-selling promos by 24 hours. Subscribers can now enjoy connections with friends and family even if they have only P5.00 to spare for the day.

Lastly, Globe launched a new innovative service AstigFB mobile internet. Subscriber will now enjoy browsing Facebook timeline, photos, account, and inbox for P15.00 and it is unlimited usage for 2 days.
AstigFB unlimited 2 days for P15.00
Source: Globe Press Release

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