Did You Know That Facebook Has Changed Its Logo?

Originally, Facebook's logo was designed by Joe Kral and Cuban Council using Process Type Foundry's Klavika.

Certainly, you will not really notice it, unless, you are a keen observer.

Probably, you didn't know also because Facebook has quietly changed it, there is no big announcement on their website.

A mere login notice will inform the users about its change. What you see is still the iconic "F" logo and there is no full name elsewhere.


But anyway, since 2005, Facebook has changed its logo for the first time.

Originally, Facebook's logo was designed by Joe Kral and Cuban Council using Process Type Foundry's Klavika. Now it was changed!

Screenshot Image: from https://www.underconsideration.com/

Why Facebook changed its logo?

According to TNW's post, the changing of the company's logo is ONLY a refresh with its wordmark which is ICONIC.

According to Facebook's Creative Director,  the update is to set out to modernize the logo to make it feel more friendly and approachable instead of a full redesign.

When Facebook’s logo was first created in 2005, the company was just getting started and we wanted the logo to feel grown up and to be taken seriously. Now that we are established, we set out to modernize the logo to make it feel more friendly and approachable. While we explored many directions, ultimately we decided that we only needed an update, and not a full redesign. We worked with Eric Olsen — whose typeface Klavika was used in the original logo — and developed a custom typeface to reflect where we are now and where we are headed.

GIF. Source

As you can see, there are multiple changes here, the "a" and "e", Lil bit of "c" and "o", and you will notice that the character "f" doesn't change at all.

Accordingly, it is acceptable, well-crafted, and has a rhythm.